We know that wearing a watch every day with the same strap might get a little dull. As collectors and enthusiasts ourselves, we appreciate having options and we know that strapping on a new style can entirely reignite our love for a timepiece.

Our manufacturing partners for our Analog:Shift brand leather strap collection are a multi-generational family owned factory in Italy that has been providing high quality OEM straps to your favorite watch brands in Europe for decades. We are deeply excited to make these colorful straps available at both a quality — and a price — rarely seen on the market!

Citrus Orange Vegan Strap

Our Vegan Strap collection makes its highly-anticipated return with a slew of new sustainable materials and colorways! Featuring a winning combination of vibrant shades, rugged construction and a fantastic, supple touch superior to any non-animal material we've tested, our Vegan Straps are arguably the best in the biz! Our next-generation Vegan Strap collection features our signature cork backing and for the first time ever, an option to choose between a stainless steel or gold tone pin buckle.

The Citrus Orange Vegan Strap is produced in a fun and vibrant matte orange colorway with tonal stitching, and is sustainably manufactured using - you guessed it - orange peels! It lends itself a playful companion for everything from a formal dress watch or a funky vintage diver. Bring the funk!

Handmade in Italy.

Please keep in mind that these straps are all handmade from high quality leathers. As such, there will be slight variations in color and texture from strap to strap and may differ slightly from those pictured. They will each develop their own characteristics of patina with age and wear — just like your timepieces!